The #1 reason for using a mobile device for a local business search is because shoppers want information fast, they’re on the move to buy.
Mobile users have more opportunity now to purchase from a local businesses shortly after the search. And are more likely to purchase a product after searching compared with PC users.
There continues to be excitement in the mobile consumer category. Consumers search, they review, and they act, often within a short period of time. Making decisions on which local merchants and businesses to visit based solely on what information they found on their mobile device.
There is a tremendous upside in mobile marketing opportunities for local businesses that can, not only have mobile presence either in a mobile app or website, but also strive to have high rankings on searches that guarantee they can dominate the market.